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M E M O / N O T E D E S E R V I C E
Information previously distributed / Information distribué auparavant
TO: Chair and members of the Finance and Economic Development Committee
DESTINATAIRE : Président et membre du Comité des finances et du développement économique
FROM: John Smit
Director, Economic Development and Long Range Planning; Planning, Infrastructure and Economic Development Department
Contact :
Richard Barton, Manager, Corporate Partnerships, Sponsorship and Advertising Branch; Economic Development and Long Range Planning; Planning, Infrastructure and Economic Development Department
613-580-2424, ext.25632
Richard.Barton@ottawa.ca
EXPÉDITEUR : John Smit
Directeur, Développement économique et Planification à long terme; Directions générale de la planification, de l’infrastructure et du développement économique
Personne ressource :
Richard Barton, Gestionnaire, Partenariats municipaux, Direction des commandites et de la publicité; Développement économique et planification à long terme; Direction générale de la planification, de l’infrastructure et du développement économique
613-580-2424 poste.25632
Richard.Barton@ottawa.ca
DATE: June 20, 2017
20 juin 2017
FILE NUMBER: ACS2017-PIE-EDP-0021
SUBJECT: 2016 Sponsorship and advertising values over $25,000
OBJET : Montant des commandites et de la publicité atteignant plus de 25 000 $ en 2016
The Delegation of Authority By-law 2014-435, Section 13 (8) requires the Manager, Corporate Partnerships to submit an annual list of all sponsorship and advertising partnerships with a value exceeding $25,000 to the appropriate Standing Committee for information. The Sponsorship and Advertising Branch has requested and collected the information from all city departments and included the relevant information in Document 1.
A total value of $8.8 million in cash and in-kind services was received for partnership agreements that exceeded $25,000 in 2016. For reference, the values of the partnerships in 2015 was $7.6 million.
Original signed by
John Smit
SUPPORTING DOCUMENTATION
Document 1 2016 Sponsorship and Advertising Annual Report over $25,000
Document 1 – 2016 Sponsorship and Advertising Annual Report over $25,000
Sponsor/Advertiser
|
Description of the Sponsorship/
Advertising
|
Value of Cash Agreements
|
Value of
in-kind Agreements
|
Duration of the Agreement
|
Bests Food
|
Vending sales of snacks/healthy treats
|
$62,500
|
|
January to December 2016
|
Coca-Cola Refreshments Canada
|
Pouring rights agreement for Full Service cold drink vending services, commissions and monthly guarantees. In-kind value for free products.
|
$268,445
|
$3,000
|
December 2011 to December 2016
|
DAP Enterprises
|
Vending sales of trinkets and treats
|
$25,460
|
|
January to December 2016
|
IceNet Wireless
|
Free public wi-fi and advertising on digital screens. In-kind value is for the provision and support of the wi-fi service at 26 locations and for free advertising of City messages
|
$63,000
|
$137,000
|
December 2013 to June 2019
|
Pattison Outdoor
|
The cash value is for advertising on transit buses. The in-kind value is for placing City ad campaigns on buses.
|
$2,051,163
|
$1,637,575
|
January 2013 - December 2023
|
Pattison Outdoor and OutFront Media
|
In-kind value for city messages on digital billboards
|
|
$260,000
|
Pattison - January 2013 to December 2023
Clear Channel - January to December 2016
|
Royal Bank Canada (RBC)
|
Sponsorship of free weekend public skating
|
$78,500
|
|
October 2014 to March 2016
|
Surgenor Hyundai
|
Loan of vehicles for summer aquatics program
|
$27,000
|
|
April to late September 2016
|
Surgenor Barrhaven
|
Naming rights for the two ice pads. In-kind value is for loaned vehicle to the City Parks, Recreation and Cultural Services Department for the Summer Youth programs.
|
$45,000
|
$3,000
|
October 2012 to September 2022
|
Taggart Foundation
|
Art in the Park
|
$30,700
|
|
in perpetuity
|
Tim Horton’s
|
Cleaning the Capital campaign expenses for advertising and clean-up supplies. In-kind contribution included in-store promotions; food and beverages and prizes
|
$25,000
|
$25,000
|
January - December 2016
|
Creative Outdoor Advertising
|
Cash value is for advertising on benches/recycling containers. The in-kind value is for the provision and maintenance of the benches and litter bins as well as free advertising for city messages
|
$141,050
|
$639,000
|
January to December 2016
|
Dymon Self Storage
|
Ad wraps on ice cleaning machines
|
$31,075
|
|
January 2015 to December 2017
|
Minto Communities
|
Naming rights for the Minto Recreation Complex - Barrhaven
|
$100,000
|
|
June 2013 to June 2028
|
Myers Nissan
|
Loan of vehicles for summer aquatics program
|
|
$30,000
|
May 2016 to September 2018
|
Ottawa Citizen
|
In-kind advertising of Centrepointe Theatres Presents and Centrepointe Theatres Brand (print and digital)
|
|
$80,000
|
May to December 2016
|
Ottawa Citizen
|
Doors Open Ottawa (distribution of building guides, printing services, editorial coverage, digital advertising, print advertising and sponsorship of two DOO shuttle buses)
|
|
$45,000
|
April to July 2016
|
Rink board and wall advertising
|
Various arenas
|
$86,930
|
|
January to December 2016
|
New Cap Radio
|
Supports advertising of Centrepointe Theatres Presents and Centrepointe Theatres Brand (radio and digital)
|
|
$26,500
|
May to December 2016
|
Sens Foundation
|
Construction of the Sens Rink at Overbrooke
|
|
$200,000
|
One time contribution
|
Waste Management
|
Contribution towards the construction of the Village Square Park gazebo/band shelter
|
$30,000
|
|
One time contribution
|
Clear Channel
|
Cash value is for advertising on and maintenance of the transit shelters. The in-kind value represents the free advertisement placement of city campaigns.
|
$1,700,000
|
$562,317
|
July 2003 – Q2 2017
|
Community Development Partnerships
|
Description of the Partnership
|
Value of Cash Agreements
|
Value of in-kind Agreements
|
Duration of the Agreement
|
Canadian Tire Jumpstart Charities
|
Supports Instruction, Transportation and Equipment cost
|
$287,864
|
$110,000
|
Annual Partnership with Canadian Tire
|
Ottawa Senators Foundation
|
Supports instruction and transportation costs
|
$30,000
|
$10,000
|
Annual partnership with the Ottawa Senators Foundation
|
Notes:
Value for theatres is an estimate based on previous years.
Revenues were also received from leases of city property for billboards however the dollar values are not being disclosed to maintain the integrity of future competitive bidding.
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